џWPCg ћџ2 BџџVP ZІ #|x10cpiџџsUxxx,e xў6X@Щћѓє@ўўўўўўўџџџџџџџџўџџџџџџџџџџџџџџџџџџџџWorkbook Printer PlusWORKBOOK.PRSлx Œ @Щ‡Я0>СKX@ааћџ23<‚YXлџџJCourier 10cpiHelvetica 12pt"џџџџџџџџџџџџџџџџџџџџџџџџџџџџџџ^СKX@ааћџ2Хћџ2eд sU дУ УTradition in the MarketplaceФ ФУУФФ The scene is familiar around the world. Mary Smith enters a retail store looking for the perfect gift for an anniversary or family birthday. Attracted to the music boxes, she finds just the right one, only to turn over the price tag and decide that a box of expensive chocolates would be a much more sensible gift. Customers like Mary Smith are often viewed by retailers as hopelessly frugal. However, recent studies indicate that tradition may play a key role in purchasing a music box. ггааXА` И hРpШ xа (#€%и'0*ˆ,р.813ш5@8˜:№С10,000ƒ HollandСBh #С2,400,000ƒ.00СJр>С20,000ƒ NorwayСBX %С960,000ƒ.00СJˆр?С4,800ƒ The above table lists the average price customers paid for a music box in several different countries. In those countries where the music box is seen as a good investment or a gift of quality and tradition, the average price is significantly higher. With these facts in mind, the Marketing Department is developing a new ad campaign that emphasizes the idea of the music box as a treasured heirloom (much like a diamond ring or cedar chest).