ROCK AND BOWL Rock and Bowlþ is an exclusive program developed by Wolfram Video, Inc. of Milwaukee, Wisconsin. It was developed to help take advantage of the incredible potential of modern automatic scoring systems. With Rock and Bowlþ you can help package bowling for a whole new audience! Now you can add top quality music video programming to Moonlight, Youth or other special sessions to add a new entertainment dimension to the sport of bowling. Rock and Bowlþ uses a video cassette recorder (VCR) plus the video screens of your automatic scoring system. This exciting video entertainment can also be displayed on a large screen television projector or array of smaller sets throughout your center. Wolfram's Rock and Bowlþ was developed by bowling professionals in 1983-1984 at one of the centers of Wisconsin bowling chain Red Carpet Lanes. The program was conceived due to the installation of a Brunswick AS-80 system at 72 lane Regency Lanes in Milwaukee, Wisconsin. Because Red Carpet had been utilizing music video as recorded entertainment in several of their lounges, the addition of color monitors over each lane seemed like the perfect opportunity to expand the concept. Late in 1983, Rock and Bowlþ was born...during a Friday and Saturday night Moonlight promotion. Even though the event had only been promoted in-house during the previous week, it was a substantial success. The response of the bowlers was phenomenal! They danced while waiting to bowl, drank more and bowled more quickly. Waiting lines were long, but once they were bowling, lanes turned over quicker because the bowlers wasted less time because they were really involved in what they were doing. With the solid success of the trial, steps were taken to fine tune the program. Local television stations had been contacted, with all sending camera crews to record this novelty. This provided free publicity and helped generate interest all over the city, and supplemented the heavy in-house promotion that was to follow. Soon, the center was buzzing with talk of the latest way to have fun! Page Two All along, Wolfram Video had continued to work closely with Red Carpet, to perfect a full range of two hour tapes specifically designed for Rock and Bowlþ. Consideration was given to selecting an appropriate range of music video programming. Each video was selected for it's appeal to a wide age group. This yielded tapes that were effective with many types of audiences and had extremely high longevity. This way, each tape could be used in rotation with others for a long period of time without growing old or stale prematurely. This part of the Rock and Bowlþ development helped to insure the program was also very cost effective. By now, other bowling centers around the country were beginning to ask for information about how to institute a Rock and Bowlþ promotion in their houses...and Wolfram Video was ready to help them make it a reality! The experience that had been painstakingly gained was now set to be translated into a success story at other progressive centers. Wolfram Video's Rock and Bowlþ video taped programs were now available in every conceivable music style and type. Centers were now able to select the specially developed mix of music that was suited to their audience. Tapes were available that reflected the finest in: * Top-40 * Oldies (50's-60's-70's) * Country * Variety formats. Now centers could select the mix of material perfectly matched to their bowlers! As time passed, other specialty tapes were issued to help the center operator custom tailor Rock and Bowlþ to their specific needs. They could now select from Comedy, Jazz, Reggae and even Holiday tapes. This allowed managers to have the benefit of many years of Wolfram Video's Rock and Bowlþ experience while remaining completely flexible in order to appeal to any audience! Page Three As the years progressed, the saturation of automatic scoring systems increased and many centers found the hardware already in place to take instant advantage of the excitement of Rock and Bowlþ. Not only could they launch successful Rock and Bowlþ promotions, they could use they very same tapes in their lounge as well...the ultimate utility from a small investment! Wolfram Video didn't stop here. Further intensive efforts gave valuable additions to Rock and Bowlþ. The latest of these adds bowler reminders to the Rock and Bowlþ series! Frequently placed announcements remind bowlers to "Sign up for leagues", "Visit the lounge after bowling" or "Try a taste tempting delight from the snack bar"! This creates a new level of entertainment...one that is a real crowd pleaser, while helping YOU SELL YOUR CENTER'S GOODS AND SERVICES. Can you convert these casual bowlers to good league customers? You bet! Rock and Bowlþ not only attracts new bowlers, ones that might never have seriously tried bowling, but shows them just how much fun bowling can be. With a little effort, you'll have no trouble signing up these new bowlers for leagues of all types. And don't forget to add all Rock and Bowlþ participants to your center mailing list! Remember: Rock and Bowlþ is a Wolfram Video EXCLUSIVE! There are no middlemen to increase the price. Through our toll-free number, you deal directly with the people with the most experience in Rock and Bowl...the folks who pioneered and refined the concept! Wolfram Video features the widest variety of music video programming available, anywhere. Since 1982 we've accumulated over 19,000 titles to enhance your operation. Frequently, the cost of using Wolfram music video is less than audio sources alone! Please consult the enclosed Rock and Bowlþ program guide for more details on how Wolfram Video's Rock and Bowlþ can work for you! By the way, the person responsible for spearheading Rock and Bowlþ at Red Carpet Lanes is now the Marketing Director for Wolfram Video and still very involved with Rock and Bowlþ! HERE'S YOUR CHANCE TO TAKE ADVANTAGE OF THE EXCITEMENT AND IMPACT OF Rock and Bowlþ! It's easy to get started...Wolfram Video supplies you with a versatile start-up library...plus keeps you supplied with a fresh tape monthly BASIC LIBRARY We'll supply you with a tested start-up library of three two hour tapes. That's a total of six hours of programming to give you a flexible assortment! You'll receive a current Top-40 selection, an Oldies tape featuring favorites from the 50's, 60's and 70's plus a Variety tape with a proven mix of all types of music. MONTHLY SERVICE We'll also send you a monthly addition to your library from the area that you specify...Top-40, Oldies or Variety. Each tape will represent an addition to your library and will supplement the tapes you already have. You get to keep each monthly selection to use in your center for your entire Rock and Bowlþ program! COST The cost for your initial basic library is just $257.00 for all six hours of music video! After that, you will be sent monthly additions to your library at only $99.95, a savings of more than 13% over our normal prices...your savings as a program participant in Wolfram Video's Rock and Bowlþ. The Rock and Bowlþ program runs for nine consecutive months, September through May. You may choose to extend the program through the summer months for year round participation. Tapes will be sent in your choice of VHS or Beta tape formats. All tapes are shipped directly from Wolfram Video via second day shipping so that you have them as soon as they are available. During the Rock and Bowlþ program you'll be able to order from the wide selection of Wolfram Video tapes as additional tapes...at substantial savings. You'll also receive a free copy monthly of our Update mailing, plus a Rock and Bowlþ program guide, full of helpful hints to get your promotion started. Yes, help me bring the excitement of Rock and Bowlþ to our center. Send me the crowd pleasing Basic Library at your special Rock and Bowlþ rate. I look forward to receiving monthly shipments of new material to add to my Wolfram Video library! CENTER _________________________________ PHONE____________________ YOUR NAME ___________________________________ TITLE ______________ ADDRESS ______________________________________________________________ CITY, STATE, ZIP _____________________________________________________ OUR MAIN MUSIC PREFERENCE IS ______ Top - 40 ______ Oldies ______ Variety So that we can get you started in Rock and Bowlþ please remember to include: - your check for $257. plus $9.00 shipping...total $266.00; WI centers must add 5.5% tax - your completed license agreement and application - this form Future shipments may be sent via C.O.D., credit card, or 15 day invoicing upon credit approval. Send to: Rock and Bowlþ Questions? Call the Wolfram Video Wolfram Video/Rock and Bowlþ 1700 South 60th Street Hotline toll-free at: West Allis, WI 53214 1-800-433-1652